If you are at a networking conference and you will be asked over and over again what it is that you do. If you simply tell someone that you're a coach then you have not found your niche yet. If you tell someone that you're a "xxxx life coach" then you are more likely to find that you are something which makes people say "I need one of those" or "my friend needs one of those". As a result of this you will find that more work comes your way.
It is an important step for any life coach to find their niche. It is a trap that many life coaches fall into to not take this step and to try and appeal to too broad a range. Here are 4 reasons why it is important for a life coach to narrow their range and why it can result in getting more clients:
Life coaches looking for potential new business should have a marketing plan. If you try to reach out to too many people you can end up appealing to none of them and it is extremely important to try and build up a relationship with potential clients. When you have identified a specific group that you want to target and have worked out their specific needs you will be able to immediately attract this group to your services by tailoring your website and promotional material specifically for them. This will bring in more clients for you.
People are more likely to react after reading your website or promotional material if you can show yourself to be an expert in their particular problem. Trying to be an expert at everything just simply doesn't work and you end up spreading yourself too thin. You will find yourself having more success if you are able to tell people the specific area of life coaching you work in rather than just simply being a 'life coach'.
Once you have specified your target market, you can then take the steps necessary to find out where these people go and the websites they visit. This will help you to find out what these people are talking about which will help you to formulate solutions that are tailored to their specific problems. In addition, these solutions will involve solutions that people actually need, rather than your pre-conceived ideas about what they need. This will help you avoid a common coaching mistake.
When you have defined your niche it would also be advisable to do a bit of research to find out if the project will be viable. Marketing your services will be easy if you get this step right.
So there are many reasons to find your niche, and there are others not mentioned here. It would be a good idea if you are thinking about narrowing down to have a brainstorm and take some notes. Look at who you are trying to target now, and if you think you are trying to spread your net too wide perhaps it is time to think about narrowing down.
It is an important step for any life coach to find their niche. It is a trap that many life coaches fall into to not take this step and to try and appeal to too broad a range. Here are 4 reasons why it is important for a life coach to narrow their range and why it can result in getting more clients:
Life coaches looking for potential new business should have a marketing plan. If you try to reach out to too many people you can end up appealing to none of them and it is extremely important to try and build up a relationship with potential clients. When you have identified a specific group that you want to target and have worked out their specific needs you will be able to immediately attract this group to your services by tailoring your website and promotional material specifically for them. This will bring in more clients for you.
People are more likely to react after reading your website or promotional material if you can show yourself to be an expert in their particular problem. Trying to be an expert at everything just simply doesn't work and you end up spreading yourself too thin. You will find yourself having more success if you are able to tell people the specific area of life coaching you work in rather than just simply being a 'life coach'.
Once you have specified your target market, you can then take the steps necessary to find out where these people go and the websites they visit. This will help you to find out what these people are talking about which will help you to formulate solutions that are tailored to their specific problems. In addition, these solutions will involve solutions that people actually need, rather than your pre-conceived ideas about what they need. This will help you avoid a common coaching mistake.
When you have defined your niche it would also be advisable to do a bit of research to find out if the project will be viable. Marketing your services will be easy if you get this step right.
So there are many reasons to find your niche, and there are others not mentioned here. It would be a good idea if you are thinking about narrowing down to have a brainstorm and take some notes. Look at who you are trying to target now, and if you think you are trying to spread your net too wide perhaps it is time to think about narrowing down.
About the Author:
For more information relating to becoming a life coach then please visit the website of the coaching academy at http://www.the-coaching-academy.com
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